Real Estate Unbounded

PWR is real estate unbounded. With an all-inclusive agenda of expert services, we focus on the entire spectrum of a project from inception to completion. We are a team with a history of success behind us embarking on a new and unprecedented approach to real estate solutions.

With every venture, whether it is new construction or the revitalization of forgotten real estate in an emerging area, we work hard to plan and grow a living, breathing experience.

From acquisition, to design, to sales & marketing and beyond, our curated development creates a community that is more than just a finished commercial or residential structure. From day one, we develop a blueprint resulting in the highest-level experience for the end user.

Our approach cultivates a flawless track record that keeps us driven to stay on top-innovating trends, advancing technology and staying ahead of market shifts. Our properties reflect our passion; they have weight and prestige and they inspire envy. With pwr, high standards are a given and achievement is a guarantee.

OVER $1 BILLIONIN TOTAL SALES

The business of real estate encompasses a multitude of demands and pwr offers a multitude of resources. We bring a diversity of specialized expertise at the ready to address any of our client and partner needs.

Realty

  • Real estate owned and operated
  • Asset management
  • Brokerage

Advisory

  • Acquisition
  • Capital solutions
  • Curated development, planning and consultation

Sales & marketing

  • Mixed-use, commercial and residential new development

Knowledge is Power

Asher Abehsera

The formation of pwr is the culmination of asher abehsera’s extensive real estate expertise covering commercial acquisitions, development, design and sales & marketing.

Prior to founding pwr, asher was the general manager of residential properties for two trees management company where, for 8 years, he oversaw residential asset management, acquisitions, sales and rentals, as well as marketing for more than $2 billion in class a, multifamily real estate.

Previously, he served as the west coast director of sales & marketing for crescent heights, the nation’s premier condominium company, oversteeing more than $1 billion in trophy residential developments.

Asher’s tenure with two trees management was also marked by high-level wins including the 1.1 million square foot mixed-use project mercedes house and his recently orchestrated acquisition of the domino sugar refinery, a historic game-changer that will emerge a 2.8 million square foot, mixed-use, waterfront development.

Asher is an active advisor to many of the nation’s premier institutional commercial real estate investors, consulting on strategic planning, portfolio analysis, and acquisition recapitalization assignments.a

Aaron Lemma

Aaron lemma comes to pwr as an industry leader in brooklyn and manhattan residential real estate. in the last decade, his intuitive selling instincts and impeccable industry knowledge has solidified a flawless reputation among clients, investors and developers.

Aaron’s career progressed quickly from sales agent handling single residential transactions to brokering commercial and development transactions, eventually handling the entire new development process including acquisition, pre-development planning, and sales & marketing.

In 2006, aaron joined two trees management ultimately becoming vp of real estate and effectuating all in-house marketing campaigns.

In 2009, aaron joined the corcoran group, creating and leading the team that became top producers in brooklyn for three consecutive years, maintaining status in corcoran’s president’s council for 2010, 2011 & 2012. aaron’s team is ranked in the top 50 in the wall street journal’s “top 250″ and realtrend.com’s “the thousand” by transactional volume.

With the corcoran group, aaron has overseen successful marketing campaigns and the sellout of over $300 million in newly developed, residential real estate including brooklyn’s be@schermerhorn, clermont greene and the isabella.

When it comes to knowledge of real estate economics, property management, development, leasing, & market fundamentals, asher is at the top of the list. Todd Bassen | Senior Director, Invesco Real Estate
I look forward to continued collaboration with asher who adds immense value to development & redevelopment projects. Michael Fuchs | CO-Founder & Principal, RFR
Professional, knowledgeable, creative, aaron is responsive to both the market & our projects' needs. Maria sTamolis | Managing Director, Canyon Capital Realty Advisors
Aaron’s leadership, professionalism & marketing intuition were key factors in our project’s success & we would welcome the opportunity to work with him again. Michael Phillips | Coo, Jamestown Properties
Asher has high moral & ethical standards, is highly creative, & has big ideas that he can execute. David Walentas | Two Trees Management CO.
Acutely aware of every detail of a transaction, asher satisfies competing demands with professionalism & the highest degree of integrity. his ethic & moral convictions are unmatched. Andrew W. Albstein | Attorney, Goldberg Weprin Finkel Goldstein
Asher’s keen sense of the market, operational expertise & creativity add immediate value. KEVIN CHISHOLM | Managing Director of Acquisitions, Savanna
DominoSugar

Domino
Sugar
Refinery

Asher abehsera sourced the acquisition of the domino sugar refinery development site, one of the most exciting and game-changing developments in urban real estate history. Domino sugar will become a 2.8 million square foot mixed-use waterfront neighborhood that includes 3,000 rental apartments on 5 parcels, affordable housing, retail, tech & creative office space, parks, and a programmed waterfront.

Williamsburg, Brooklyn, New York | Advisory
50west

50
w. 23rd
street

Asher directly orchestrated the off-market acquisition of 50 west 23rd street, a 380,000 square foot office building located in the prime flatiron district, at a price below replacement cost. The asset was repositioned as one of the premier tech buildings in the neighborhood.

Flat Iron, Manhattan, New York | Advisory
mercedes

Mercedes House

Mercedes house is a $600 million, 1.1 million square foot, mixed-use building on the west side of manhattan. A vacant 94,000 square foot lot was purchased for $130 million in 2006 and construction began in 2007. Completed in 2012, the building, designed by enrique norton, contains 896 rental apartments. Mercedes benz purchased a $190 million, 330,000 square foot condominium unit for a flagship auto showroom and accessory maintenance facility.

West Side, Manhattan, New York | Development Planning | Sales & Marketing
livingston

110
Livingston Street

110 livingston is a 360,000 square foot luxury condominium conversion in downtown brooklyn. In 2006, two trees management company purchased this mckim meade white building, formerly the board of education headquarters, from new york city for $45 million, and commenced conversion into apartments. The restored structure contains 300 condominium residences with a value in excess of $210 million. Within 14 months, all units were sold and occupied.

Brooklyn Heights, Brooklyn, New York | Sales & Marketing
70washington

70
Washington Street

One of dumbo’s most coveted condominiums, 70 washington street is a seamless blend of chic design and industrial appeal in a 350,000 square foot luxury condominium conversion. Construction began on the former industrial building in 2005. It was transformed into a 259-unit residence. Within 18 months, all homes were sold and occupied with a value in excess of $268 million.

Dumbo, Brooklyn, New York | Sales & Marketing
189schermerhorn

189
Schermerhorn Street

Aaron led the sales team that made this the fastest selling condominium of 2010. A mixed-use project comprised of a 25-story residential tower and a 6-story loft building, containing 246 condominiums in the heart of downtown brooklyn.

Downtown Brooklyn, Brooklyn, New York | Sales & Marketing
545washington

545
Washington
Ave

Known as the isabella, the clinton hill address was a stalled project before aaron and his team developed a new marketing message specifically addressing the target market. Within 18 months of re-launching the seven-story, 63,000 square feet condominium, all 63 units were sold out.

Clinton Hill, Brooklyn, New York | Sales & Marketing
225_1225_2

225
&
233 Pacific Street

Market research prior to development revealed a lack of larger living spaces in brooklyn’s coveted boerum hill neighborhood. As a result, the project included homes ranging from 934 square feet for a one bedroom to 1,929 square feet for a four bedroom. In the final phase, the 42 units in this 5-story, 75,000 square foot condominium were marketed to an under-served demographic and sold out within 3 years, setting a new trend for bigger homes in the city.

Boerum Hill, Brooklyn, New York | Sales & Marketing
clermont

Clermont Greene

This 6-story, 74,000 square foot project was the first full-service condominium to arrive in the fort greene neighborhood of brooklyn. A unique architectural vision with two buildings separated by a signature manicured garden and reflecting pool, the development was repositioned in 2009. The new marketing program reignited target interest and all 74 units sold out within two years.

Fort Greene, Brooklyn, New York | Sales & Marketing
gair2

Gair2

At 25 washington street, in the highly desirable area of dumbo, acquisition of this waterfront, turn-of-the- century cardboard factory was a real estate coup. Named for the 19th century builder and inventor, robert gair, who commissioned the original structure, the building’s interior underwent a meticulously planned and designed residential conversion while carefully preserving the exterior’s historic beauty. A 2,500 square-foot rooftop deck sits above 106 stunning rental homes with breathtaking views of bridges, skyline and city.

Dumbo, Brooklyn, New York | Planning, Design, Sales & Marketing
management

Management

Asher abehsera’s portfolio of asset management and operations includes the entire residential properties portfolio for two trees management company, where he also oversaw sales and rentals, as well as marketing, for more than $2 billion of class a, multifamily real estate. These assets are best in class in their respective markets and are recognized throughout the industry for delivering the highest standard in design, comfort, and resident satisfaction.

The following assets were brought to market, put into service, and managed by asher abehsera for two trees management co.,llc:

Brooklyn Heights / Cobble Hill Portfolio

  • 125 COURT STREET
  • 200 ATLANTIC AVE
  • 164 ATLANTIC AVE
  • 138 COURT STREET

Dumbo Portfolio

  • 81 WASHINGTON
  • 65 WASHINGTON
  • 25 WASHINGTON
  • 62 WATER STREET
  • 66 WATER STREET
  • 685 WATER STREET

Knowledge is PWR

55 PROSPECT STREET

8TH FL

NEW YORK NY 11201

212 531 4100

INQUIRE@ PWR.COM